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Getting the message across . Campaigning with members . Campaigning with the public . Campaigning with decision makers . What we do index
 

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Getting the message across

To represent its members, the branch needs to communicate and campaign with:-

  • members
  • the public
  • decision makers like politicians both locally and nationally.

The branch has a Communications Officer and a joint Communications and Education Committee, elected from stewards and officers.

As regards Communications its role is to inform members about work related issues, about what their branch is doing and about 'political' issues that affect their employment and the services they provide. It also has a role in campaigning for our policies with the public.

The committee has the support of a full time Scottish Communications Officer, a national lay Communications Committee, a professional National Communications Department.

There is also a fortnightly national activists newspaper, UNISON Focus and a Scottish bi-monthly bulletin, Scotland in UNISON.

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Campaigning with members

The branch communicates in a number of ways using:-

Branch Magazine and bulletins

We produce:-

  • a regular branch magazine, click here for latest issue
  • bulletins for individual groups of members
  • bulletins for departments and sectors, click here for the voluntary sector one

Media

  • Press and TV coverage not only informs the public, it informs our members, often more quickly than bulletins
  • Press releases on all issue of interest are issued regularly. See Hot News for the latest ones.
  • This Website. This is a new venture, but with more and more people going 'online' it is a useful and immediate way of giving access to a lot of information.

Face to Face Contact

Bulletins, leaflets and media coverage are all very well, but nothing substitutes for face to face contact. This is done through:-

  • briefing stewards to cascade information
  • formal decision making meetings with members
  • informal meetings and briefing sessions

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Campaigning with the public

All the methods used for members are used to get our message across to the public, but perhaps with a different focus. There are additional methods as well:-

  • joint campaigns, like the school meals campaign
  • financial or practical support for community groups which share our aims
  • demonstrations and lobbies to draw attention to issues
  • leaflets and briefings to explain issues

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Campaigning with decision makers

Again, everything that is directed to members or the public also gets to decision makers. There are also additional methods, especially targetted at decision makers:-

  • detailed responses to policy documents
  • demonstrations, lobbies
  • raising issues politically through the Affiliated Political Fund.

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