Campaigning for Public Services
The people of Scotland expect and deserve the
very best public services. Public services must
be:
- of a high quality
- accessible to those
who need them
- responsive to those
who use them
- delivered by a well
paid, well trained, highly motivated workforce.
That is why we are running our Revitalise
our Public Services Campaign. In the
Branch we have campaigned under the banner of
Serving Scotland's
Capital. You can link to all these from
this page.
Getting the message across
To represent its members, the branch needs
to communicate and campaign with:-
The branch has a Communications Officer and
a joint Communications and Education Committee,
elected from stewards and officers.
Its role is to inform members about work related
issues, about what their branch is doing and
about 'political' issues that affect their employment
and the services they provide. It also has a
role in campaigning for our policies with the
public.
The committee has the support of a full time
Scottish Communications Officer, a national
lay Communications Committee, a professional
National Communications Department.
There is also a fortnightly national activists
newspaper, UNISON Focus and a Scottish bi-monthly bulletin, Scotland in UNISON.
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Campaigning with members
The branch communicates in a number of ways
using:-
Branch Magazine and bulletins
We produce:-
-
a regular branch magazine, click
here for latest issue
-
bulletins for individual groups of members
-
bulletins for departments and sectors
Media
-
Press and TV coverage not only informs
the public, it informs our members, often
more quickly than bulletins
-
Press releases on all issue of interest
are issued regularly. See Hot
News for the latest ones.
-
This Website. This is a new venture, but
with more and more people going 'online'
it is a useful and immediate way of giving
access to a lot of information.
Face to Face Contact
Bulletins, leaflets and media coverage are
all very well, but nothing substitutes for face
to face contact. This is done through:-
-
briefing stewards to cascade information
-
formal decision making meetings with members
-
informal meetings and briefing sessions
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Campaigning with the public
All the methods used for members are used to
get our message across to the public, but perhaps
with a different focus. There are additional
methods as well:-
-
joint campaigns, like the school meals
campaign
-
financial or practical support for community
groups which share our aims
-
demonstrations and lobbies to draw attention
to issues
-
leaflets and briefings to explain issues
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Campaigning with decision makers
Again, everything that is directed to members
or the public also gets to decision makers.
There are also additional methods, especially
targetted at decision makers:-
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